Congratulations to Ejovi and his team at GatherAt on their launch today. As Ejovi writes, GatherAt is not another “social network,” it’s a site that helps you nurture your friendships and make new friends. I like his thoughtful approach based on personal experience organizing gatherings.

Apperceptive helped set up the GatherAt blog on Movable Type and wrote a custom plugin that uses the YouTube API to make it easy for the team to blog their own videos — even from the road. You can follow along as Ejovi continues his travels in search of the secrets to making lasting relationships.