“Hello, is this Apperceptive? We need a social networking site by Sunday. We know it's Tuesday, but we heard you were the best.”

As you can guess from the title, that was the production team from The L Word. And the site they needed wasn't a real social networking site, but a fictitious one.

The writers had developed a plotline around a website called Our Chart, visualizing who has slept with whom, and a mysterious character who seems to have slept with an extraordinary number of women.

We delivered not just a mockup, but a working Flash file powered by live XML.

The episode aired this past Sunday night. And an actual social networking site is spinning off!