Once a year, the brains behind TED get together and create an unforgetable conference for the lucky few who can attend. Realizing they were keeping people from experiencing the thought-provoking talks, the team went to the internet to share the magic with anyone who has access to a web browser.

After completing a design overhaul of the site, TED turned to Apperceptive to implement the means for sharing all of the content that had made its way online — the TED Blog. On the blog you can find TedTalks videos from previous conferences and "ideas worth spreading". Apperceptive deployed the blogs on Movable Type installation, provided the HTML and CSS, and developed a custom plugin.