Apperceptive | Case Studies

American Express: Entertainment Access Spotlight

Entertainment Access Spotlight is a community-driven, branded portal for American Express that lists the best entertainment options in New York City, San Francisco and Chicago. American Express is already considered a prestigious brand, and they wanted to offer their top customers the opportunity to contribute ideas and participate in events promotion. Apperceptive deployed the templates, recommendation engine, and question & answer system using Movable Type and custom plugins.