HuffIt is a social news reader built for the Huffington Post. HuffIt lets you decide which news stories should get the most attention. You can submit and Huff the news from anywhere in the world and the most popular stories will appear on the Huffit front page. Registered users can browse the headlines and Huff their favorite stories. Stories with the most Huffs are promoted to the "Most Popular News" page. Huffit links to user profiles to show you who else is huffing and who else has huffed the most popular stories. A history of a user's Huffs is saved on his/her own public page. Apperceptive built the application from the ground up, including a news reader application, ranking system, template design and deployment.